Logos are the go-to offering for designers to help businesses with their branding, so here’s how to increase your rates. — Firstly, if you’re looking for quick answers, you’re shit out of luck. The majority of designers aren’t likely to get even one of these right, let alone all. …

Chances are whatever you post organically on social media doesn’t really matter beyond your brand showing up and here’s why. — My feelings towards social media in general are very much a love-hate relationship. Not the kind of Johnny Depp, Amber Heard kind of love-hate abusive relationship, though my weekly iPhone screen time reports would say otherwise. But perhaps the more stoic Mr Darcy, Elizabeth Bennett kind of love-hate relationship because…

Whether it’s building a business, a brand, marketing or even philanthropy. You cannot compare what you or others should do, to how Elon “Elons”. — When any new bit of branding hits the market, more often than not, it gets the living shit kicked out of it. …

Brand success needs to be strategically executed, managed and measured better so that you’ll know if branding and marketing are worth it. — We all look for a silver bullet to help us win in whatever it is we do in life. But just the same, at one point or another, we’re gonna realise that it’s going to take a f*ckton of work. Yes? Put this into a business context and over a…

How getting your positioning right when mixed with mental and physical availability makes it far less expensive than getting it wrong. — If you’re at all familiar with Brand Strategy as a process that helps brands plan for success, part of this process is Brand Positioning — what you want your brand to be known/remembered for by consumers to consider your brand. Firstly, I want you to take a look at where…

I’m not gonna teach you to be a better designer than an AI tool, an AI tool is going to do it for you. Here’s how with ChatGPT. — Now I see an absolute ton of stuff about ChatGPT and what it can do. Some of it is total shit and some, well, it can be interesting for inspiration if you’re stuck for ideas. I even saw advice to get it to write a blog post about writing a…

A leap backwards for a brand that moves forward (Prorsum) — Turns out you can take a backwards step for your brand to move forwards. This is exactly what Daniel Lee, the new Chief Creative Officer of Burberry, has done for good or bad, but hopefully good. To preface this, I’m just focusing on their new logo as much of their…

McDonald’s UK has done something very telling about brand-led marketing, brand salience, brand equity and just having a bit of fun with your brand — Firstly, if you haven’t seen the ad here it is below: Now right off the bat, bloody great job, Leo Burnett 👏 It’s funny, relatable and borderline cheeky. Directed by British filmmaker, Edgar Wright it’s a welcome surprise to see why this ad is really good.

Kick 2023 off with a bang for any brand with these 6 tips to make an impact this year for you and your consumers. Set clear and achievable goals: Identify specific, measurable, achievable, relevant, and time-bound (SMART) goals for your brand. …