“We need a new logo”

G'day Frank
9 min readNov 8, 2022

A common request for a branding designer to receive from a business owner.

“G’day Frank! Mate, we were referred to you by X Client after we saw you did a bit of work with them and we’ve also seen what you can do after having a squiz at your website. We’re in need of a new logo to be designed…

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G'day Frank

G’day I’m Frank, a brand identity designer from Sydney, Australia