“We need a new logo”

A common request for a branding designer to receive from a business owner.

“G’day Frank! Mate, we were referred to you by X Client after we saw you did a bit of work with them and we’ve also seen what you can do after having a squiz at your website. We’re in need of a new logo to be designed for our business, just to update our bits and pieces and shouldn’t be a big job. Are you free to help us?”

I think every designer since the advent of business practices in the ancient days of Egyptian pharaohs has probably had a similar request. I know I have and I’d bet my Mac Studio computer that one fellow branding person a day would receive this request somewhere in the world.

Of course, it’s a completely reasonable request as most will only see the logo as the key identifier when a competitor or other business changes its logo, prompting a change in their own business.

So the answer is “Absolutely, we can certainly design a logo for your business”. Be it for a fresh change, a point of growth, a new venture or you simply hate the basic logo you had made via an online logo generator.