Told to cut your marketing spend?

When you get your head out of the sand to realise that marketing and branding are more crucial to the next dollar you make, don’t let your brand go to waste.

Back in June (2022), the UK government thought a shot across the bow at businesses to mansplain how they can or should reduce their marketing spending and redirect it towards cost-of-living-related price cuts, showed utter deafness towards the understanding of marketing and its contribution to the GDP of most developed countries — the UK being one.

Seeing as though inflation and cost-of-living are still rising 5 months later, I thought a peanut head like me could easily take a stab at realising that no matter who your government is, for every extra dollar your business brings in thanks to marketing, guess who’s going to be happy when they collect their 20–30% tax?

Remember, those tax dollars go towards the services and bailouts that are needed in tough times. That is if you are lucky enough to be in a country that does have a government using your taxed dollars appropriately.

The unfortunate part of this is that the rhetoric trickles down to small businesses in an uncompromising manner via media headlines and Chinese whispers that might as well have been passed onto Mrs Krabappel to say that marketing is as useful as a “purple monkey dishwasher” — aka…