Told to cut your marketing spend?

When you get your head out of the sand to realise that marketing and branding are more crucial to the next dollar you make, don’t let your brand go to waste.

Back in June (2022), the UK government thought a shot across the bow at businesses to mansplain how they can or should reduce their marketing spending and redirect it towards cost-of-living-related price cuts, showed utter deafness towards the…