The secret to real estate agency branding

A guide for independent real estate agents that reveals a few secrets for developing and growing a successful real estate brand.

Drive into any town, be it along the main drag of shops, or along suburban streets and you’re likely to see a sign for a real estate agency.

Now I’m a branding consultant and I’ve been working with real estate agents in particular for the past 2–3 years in Australia — you can see some of my latest branding work here. Some clients have been part of national franchises while others are independent agencies. In that time I’ve come to understand what many of you do and don’t do (if you are a real estate agent) to compete in your market, sell your client’s homes for the best price possible and maintain a steady rent-roll.

Some do it exceptionally well, while others tick the necessary boxes and while there’s no 100% fool-proof road to success, there are a few secrets I want to share, to help you grow your business and become the go-to brand in your town or region.

So this guide is for you if you’re an independent real estate agency (or thinking of starting your own) and these secrets relate to developing and growing your brand with branding and marketing. But before I start, I want to take…