The ‘Blue(y)print’ for how you market a brand beyond its offering
This children's cartoon shows how marketing can be done well, for real life.
I think this is what you call the ‘Blue(y)print’ for how you market a brand beyond its offering. And no, you don’t need to have kids that watch ‘Bluey’ all day long to appreciate this.
So this kid’s show, Bluey, is a once-in-a-generation Aussie hit, the likes of which have been similarly seen in The Teenage Mutant Ninja Turtles and Pokémon franchises. The difference with these brands is that they’ve not just been a hit with kids but adults too (I’m one of them), much like LEGO.
And since 2018, Bluey has clearly not just been a hit in Australia either. It is bigger internationally, especially in the UK (with the BBC) and the USA (with Disney) given their larger markets compared to Australia's much smaller market and these two network’s investment into the ABC Australia-backed cartoon made by Ludo Studios.
If you’ve not seen the show, I don’t expect you to have, Bluey is an anthropomorphic kids' cartoon based on the lives of dogs in a human-like existence against a backdrop of the Brisbane suburbs of Queensland, Australia. It features a family of Aussie blue heelers and red cattle dogs called the Heelers with the main characters being…
