Five common questions you might have before branding

An FAQ of the five most common questions you might have before branding to guide you through the decision of engaging in branding.

When I walk into a barbershop it’s easy, predictable and usually delivers a pretty consistent haircut no matter where I go. I don’t need to ask questions along the lines of, “I don’t like my hair-do, but do I really need this haircut?” or “others do it cheaper, why are you more expensive?”.

There may be times when I want something different but I’m not sure what would be better than the 2 back and sides, with a shorter length on top request I usually go with. Though if I did, guess what? I’d trust the person cutting my hair for what they think would be best — after all, they do this day in, day out.

Funnily enough, I actually drop this on a barber a week before my wedding and told him it was for my big day…the guy freaked out and nearly dropped his scissors and comb. So there aren’t really many if any, unknowns apart from specific tools or hair products a barber uses.

This is contrary to the experience many business owners have when considering branding. Which, if I’m honest, is a real shame that it’s not a crystal clear service many people understand before getting into it and make an informed decision. It was something I’d not even realised before…