Burberry has a ‘new’ logo

A leap backwards for a brand that moves forward (Prorsum)

G'day Frank
13 min readFeb 9, 2023

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Turns out you can take a backwards step for your brand to move forwards. This is exactly what Daniel Lee, the new Chief Creative Officer of Burberry, has done for good or bad, but hopefully good.

The new Burberry logo revealed — February 2023

To preface this, I’m just focusing on their new logo as much of their brand and other distinctive…

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G'day Frank

G’day I’m Frank, a brand identity designer from Sydney, Australia