Brand Positioning is expensive
How getting your positioning right when mixed with mental and physical availability makes it far less expensive than getting it wrong.
If you’re at all familiar with Brand Strategy as a process that helps brands plan for success, part of this process is Brand Positioning — what you want your brand to be known/remembered for by consumers to consider your brand.
Firstly, I want you to take a look at where your brand (or perhaps your client’s brand) sits in your market and have an open mind to potentially ‘obliviate’ what you know about positioning or how you’re going about attracting consumers to be a go-to brand that grows.
“How will your brand grow if you only target those same types of buyers you already have found success from?”
Who is your brand for and who is it up against?
Your consumers
If your ethos is to position your brand for somebody and not everyone (aka be a niche brand), unfortunately, the cat’s out of the bag that this isn’t how your brand will grow.
