Are branding and marketing worth it? Yes, if executed and measured well.

Brand success needs to be strategically executed, managed and measured better so that you’ll know if branding and marketing are worth it.

We all look for a silver bullet to help us win in whatever it is we do in life. But just the same, at one point or another, we’re gonna realise that it’s going to take a f*ckton of work. Yes?

Put this into a business context and over a period of time, if you carry out no new marketing efforts and no new branding efforts, what do you expect?

My guess is not much changes. Little to no growth and you find yourself just a bit further down the same road you’ve been on and wondering WTF do we need to do, right?

When you’re looking into Branding and Marketing

Last year I wrote an article that outlined 5 reasons why branding is worth it. While it touched on the financial viability of branding and marketing, I wanna dig a little deeper into the ROI and profitability of branding and marketing and how the management and measurement of those efforts impact your brand’s growth.