I’m not gonna teach you to be a better designer than an AI tool, an AI tool is going to do it for you. Here’s how with ChatGPT. — Now I see an absolute ton of stuff about ChatGPT and what it can do. Some of it is total shit and some, well, it can be interesting for inspiration if you’re stuck for ideas. I even saw advice to get it to write a blog post about writing a…

A leap backwards for a brand that moves forward (Prorsum) — Turns out you can take a backwards step for your brand to move forwards. This is exactly what Daniel Lee, the new Chief Creative Officer of Burberry, has done for good or bad, but hopefully good. To preface this, I’m just focusing on their new logo as much of their…

McDonald’s UK has done something very telling about brand-led marketing, brand salience, brand equity and just having a bit of fun with your brand — Firstly, if you haven’t seen the ad here it is below: Now right off the bat, bloody great job, Leo Burnett 👏 It’s funny, relatable and borderline cheeky. Directed by British filmmaker, Edgar Wright it’s a welcome surprise to see why this ad is really good.

Kick 2023 off with a bang for any brand with these 6 tips to make an impact this year for you and your consumers. Set clear and achievable goals: Identify specific, measurable, achievable, relevant, and time-bound (SMART) goals for your brand. This will help you focus your efforts and track…

A common request for a branding designer to receive from a business owner. “G’day Frank! Mate, we were referred to you by X Client after we saw you did a bit of work with them and we’ve also seen what you can do after having a squiz at your website…

When you get your head out of the sand to realise that marketing and branding are more crucial to the next dollar you make, don’t let your brand go to waste. Back in June (2022), the UK government thought a shot across the bow at businesses to mansplain how they…

A guide to the things you need to strive to get right for brand success that can then make your marketing more effective and worth it. — Straight up, many business owners do the following when it comes to ‘ticking the boxes’ for marketing their business and maybe this has been your experience too: Choose a name Get the web address Make a logo Set up a basic website (which might have come with a free logo…

A practical guide for considering your brand colour choices that captivate the attention of consumers. — “How do you choose the colours that we’ll end up using?” is a question I’ve been asked a few times by clients. Sure there are a lot of variables that can go into colour choice but the ultimate goal I work towards for any client is picking a colour(s) they…

A guide for independent real estate agents that reveals a few secrets for developing and growing a successful real estate brand. — Drive into any town, be it along the main drag of shops, or along suburban streets and you’re likely to see a sign for a real estate agency. Now I’m a branding consultant and I’ve been working with real estate agents in particular for the past 2–3 years in Australia…