Could you imagine if this is what happened — Ronaldo bringing in his own Pepsi to the press conference and pushing aside the 2 Coca-Cola bottles.

I’ll admit that when I first heard this story I immediately whipped out my phone and typed out a draft post basically hopping on the bandwagon of what every news outlet was saying about Ronaldo’s 10-second snub, Coke’s $4bn share value loss and the perceived correlation of the two events…

A four-part series to guide you through the basics of podcasting in 2021, with some tips you may not have read elsewhere.

Part 4 — Podcast Structure:

In Part 3 of this series, I talked about the episode structure of your podcast. One example I gave was to think of your episode structure in terms of a TV news show — they are always organized in easily identifiable chunks.

Now, in keeping with the television analogy, there…

A four-part series to guide you through the basics of podcasting in 2021, with some tips you may not have read elsewhere.

Part 3 — Episode Structure:

HOT TIP — A great podcast is founded upon consistency.

In the past two articles in this series, we’ve covered podcast equipment and the content you’re going to produce for each episode of your podcast.

In this article I’m going to zoom out even further, away from the mic and…

A four-part series to guide you through the basics of podcasting in 2021, with some tips you may not have read elsewhere.

TRADE SECRET — People don’t listen to podcasts because of the amazing audio quality. Might not be a trade secret necessarily, but no one is raving about the sound quality of a show to others.

Part 2 — Content:

Welcome to the second part of this series about starting your podcast! In the first…

A four-part series to guide you through the basics of podcasting in 2021, with some tips you may not have read elsewhere.

It’s been a bit since I really started focusing in on branding for podcasters and one of the lines of inquiry I get most often is from those who are thinking about getting started with a podcast.

Maybe you’re one of those people! If so, you want to know things…

If you’re a designer, it might feel like it’s the job title on just about every person’s Linkedin or Instagram bio — but are you actually missing out on being a brand strategist too?

If you also engage on Instagram and Linkedin, as well as the broader design community, you might have seen/heard a fair bit of talk about brand strategy in the recent month/months.

If you’ve got no idea what I’m talking about, that’s ok, or if branding and brand strategy is of…

Along with a few tips along the way to nail your podcast name the first time and get your listeners attention.

If you’re at the stage of naming I can totally empathise with the fact of how hard it can be to come up with a name that best represents you, your listeners and your podcast.

From the experience of naming 3 podcasts of my own and a handful of businesses…

Even if there are 800,000 podcasts it’s not too late to start one. But how do you stand out and find your superfan listeners?

Many podcasters simply hit record and start talking. Leaving them to work things out as they go. This is one approach but we want to take the guesswork out of starting your podcast, right?

To stand out there are two typical approaches:

A) Make more of the same podcast episodes
B)…

Understanding where the love is for existing customers when a great new deal is typically afforded only to new customers.

Don’t you hate this too?…

You see a great 100gb data deal with a new smartphone… But it’s for new customers only.

You get a free month of gym membership… But it’s for new members only.

Six months free in cable tv… But it’s for new subscribers only.

An introductory low-interest rate for 12 months…

G'day Frank

G’day I’m Frank, a brand identity designer from Sydney, Australia

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