It’s a new year and a new (calendar) year for business. This means it’s a great time to revisit, refresh, reintroduce and/or revitalise your brand. Basically a heap of words that start with ‘re’ 😅.
So if you are a little bit unsure of where to start with your brand…
I’ll admit that when I first heard this story I immediately whipped out my phone and typed out a draft post basically hopping on the bandwagon of what every news outlet was saying about Ronaldo’s 10-second snub, Coke’s $4bn share value loss and the perceived correlation of the two events…
In Part 3 of this series, I talked about the episode structure of your podcast. One example I gave was to think of your episode structure in terms of a TV news show — they are always organized in easily identifiable chunks.
Now, in keeping with the television analogy, there…
HOT TIP — A great podcast is founded upon consistency.
In the past two articles in this series, we’ve covered podcast equipment and the content you’re going to produce for each episode of your podcast.
In this article I’m going to zoom out even further, away from the mic and…
TRADE SECRET — People don’t listen to podcasts because of the amazing audio quality. Might not be a trade secret necessarily, but no one is raving about the sound quality of a show to others.
Welcome to the second part of this series about starting your podcast! In the first…
It’s been a bit since I really started focusing in on branding for podcasters and one of the lines of inquiry I get most often is from those who are thinking about getting started with a podcast.
Maybe you’re one of those people! If so, you want to know things…
If you also engage on Instagram and Linkedin, as well as the broader design community, you might have seen/heard a fair bit of talk about brand strategy in the recent month/months.
If you’ve got no idea what I’m talking about, that’s ok, or if branding and brand strategy is of…
If you’re at the stage of naming I can totally empathise with the fact of how hard it can be to come up with a name that best represents you, your listeners and your podcast.
From the experience of naming 3 podcasts of my own and a handful of businesses…
Many podcasters simply hit record and start talking. Leaving them to work things out as they go. This is one approach but we want to take the guesswork out of starting your podcast, right?
To stand out there are two typical approaches:
A) Make more of the same podcast episodes
B)…
You see a great 100gb data deal with a new smartphone… But it’s for new customers only.
You get a free month of gym membership… But it’s for new members only.
Six months free in cable tv… But it’s for new subscribers only.
An introductory low-interest rate for 12 months…
