A guide for how you can create an effective brand strategy to better connect with your consumers. If you’ve followed me for a little bit now you’ll know I’ve had a gripe with this phrase ‘brand strategy’. A total farking buzzword in any branding person’s vocabulary and I dare not…

A guide for those considering investing in branding, so that you turn it into business success that is ROI positive. — There are many things that make branding worth it and what I mean by branding is developing a brand strategy and/or a brand identity. …

A one-stop-shop guide to show you how you can effectively utilise your brand identity. You’ve spent the money, you’re all excited about it, you want to show it to the world, but how do you actually make use of your Brand Identity effectively and what are the next steps? I…

Your 3-step guide to establishing a personal brand that connects with people and separates you from the rest. — Turns out we all have a personal brand, be it intentional or not, as there are 3 key factors that define how we are identified, recognised and remembered by others — I’ll come back to these soon. But another way of describing your personal brand is that it’s a fancier…

It’s a new year and a new (calendar) year for business. This means it’s a great time to revisit, refresh, reintroduce and/or revitalise your brand. Basically a heap of words that start with ‘re’ 😅. So if you are a little bit unsure of where to start with your brand…