8 brand strategy steps that aren’t about creating a logo, values or purpose
12 min readJan 24, 2022
A guide for how you can create an effective brand strategy to better connect with your consumers.
If you’ve followed me for a little bit now you’ll know I’ve had a gripe with this phrase ‘brand strategy’. A total farking buzzword in any branding person’s vocabulary and I dare not speak its name when I rattle off my services with…