6 tips for your brand to start 2023 with a bang

G'day Frank
5 min readJan 5, 2023

Kick 2023 off with a bang for any brand with these 6 tips to make an impact this year for you and your consumers.

  1. Set clear and achievable goals: Identify specific, measurable, achievable, relevant, and time-bound (SMART) goals for your brand. This will help you focus your efforts and track your progress.
  2. Develop a content marketing plan: Content marketing can be a powerful way to reach and engage your target audience. Create a content calendar and plan out the types of content you will produce, who your audience is, and how you will distribute your content.
  3. Revamp your brand image: If your brand image is in need of a refresh, consider updating your logo, website, or marketing materials. A fresh, modern look can help you stand out and attract new customers.
  4. Invest in search engine optimization (SEO): SEO can help you improve your website’s visibility in search engine results, which can lead to more organic traffic and sales. Research keywords, optimize your website’s content and technical aspects, and track your progress with tools like Google Analytics.
  5. Host an event: Hosting an event, such as a workshop or seminar, can be a great way to connect with your target audience and showcase your brand.
  6. Invest in marketing and advertising: Marketing and advertising can help you reach new customers and drive sales. Consider investing in a variety of marketing tactics, such as email marketing, content marketing, and social media advertising.

Now here’s the surprise…

While they’re not bad tips, they were however written by the AI writing tool, ChatGPT.

I know everyone is talking about this crazy tool and what it can do. I spent about 2 hours mucking around with it one afternoon in awe.

I’ll say that it’s quite impressive and for any topic, especially for those you have no idea about, it really will digest and spit out some pretty decent and fairly accurate responses to prompts you give it, within seconds. Really. Those six tips were replied to me within 15 seconds after putting in the prompt “write me 6 tips for a brand to start off a new year”.



G'day Frank

G’day I’m Frank, a brand identity designer from Sydney, Australia