4 things your brand can’t get wrong

A guide to the things you need to strive to get right for brand success that can then make your marketing more effective and worth it.

Straight up, many business owners do the following when it comes to ‘ticking the boxes’ for marketing their business and maybe this has been your experience too:

• Choose a name
• Get the web address
• Make a logo
• Set up a basic website (which might have come with a free logo and web address)
• Put up a few posts on social media for 6 months
• Then someone said you need better SEO and do ads on Facebook or Google

This is often when a designer, like me, gets the call up to make the creative for your content, ads or blog posts look presentable because you know you need to put yourself out there to have some semblance of a digital presence. I know the feeling because I’m that designer for my own business too 😅

However, what I also do is branding and I’ll be honest to say that many who want to market their business, don’t have a brand to work with, other than a product/service and a logo. So it’s a little horse before the cart, trying to get your name out there in your…