G'day FrankThe ‘Blue(y)print’ for how you market a brand beyond its offeringThis children's cartoon shows how marketing can be done well, for real life.Apr 9Apr 9
G'day FrankDon’t use logo generators for your businessAfter a quick Google search today, I found 3 different businesses in the real estate space, all using the same logo mark, and there might…Feb 51Feb 51
G'day FrankMarketing isn’t just about promoting a brandContent, ads, newsletters, funnels, signage… it’s about 20% of what Marketing is. Let’s break it down to help your brand grow.Nov 3, 2023Nov 3, 2023
G'day Frank5 tips to turn a $500 logo job into a $10,000 logo jobLogos are the go-to offering for designers to help businesses with their branding, so here’s how to increase your rates.Aug 31, 20231Aug 31, 20231
G'day FrankConsumers don’t care about a brand’s social media contentChances are whatever you post organically on social media doesn’t really matter beyond your brand showing up and here’s why.Aug 1, 20231Aug 1, 20231
G'day FrankThere’s nothing to learn from Elon Musk and 𝕏 replacing TwitterWhether it’s building a business, a brand, marketing or even philanthropy. You cannot compare what you or others should do, to how Elon…Jul 25, 2023Jul 25, 2023
G'day FrankAre branding and marketing worth it? Yes, if executed and measured well.Brand success needs to be strategically executed, managed and measured better so that you’ll know if branding and marketing are worth it.Jul 17, 20231Jul 17, 20231
G'day FrankBrand Positioning is expensiveHow getting your positioning right when mixed with mental and physical availability makes it far less expensive than getting it wrong.Apr 24, 2023Apr 24, 2023
G'day FrankDesigners, ChatGPT onboards clients better than you doI’m not gonna teach you to be a better designer than an AI tool, an AI tool is going to do it for you. Here’s how, with ChatGPT.Feb 15, 20233Feb 15, 20233
G'day FrankBurberry has a ‘new’ logoA leap backwards for a brand that moves forward (Prorsum)Feb 9, 20231Feb 9, 20231
